I keep saying, “This time it feels different. This is my time. I have everything in place to make this work.” But every single time, it failed. You’d believe that at some point, I would have figured out why it failed, but the truth is, I still haven’t. I wasn’t going to write about my journey building Blip because I am still deep into the glory of what Blip was and what it could have been.

If you are expecting insights about the quick-commerce industry, our learnings, etc., I suggest you stop reading the blog right now. There is enough said about this industry already, and I’d rather focus on diving deeper into the realms of startups and the experience of building them.

So, do you think startups are tough? I certainly don’t think so. I have tried starting up three to four times already, and every single time, I come back, more motivated than before, more ambitious than before, but seemingly more confused. If you look at all my startups, I seem to be chasing the next big thing. Kirana Tech, PKM Tools, Quick Commerce… I ask myself, am I just a guy who chases after the new shiny object or someone who deeply cares/is passionate about the industry? I don’t know, but maybe it doesn’t matter. I am the kinda guy who works on his whim. I can’t work for money. I need to be in love with the job. Once I make sure that I like it and I get my eyes on it, I will make sure it happens, doesn’t matter if I have to move heavens and earth.

This begs the question: with no industry-long experience, will I ever be able to have a significant impact? I think that’s the wrong way to look at things. Experience helps, but doesn’t guarantee success. Being stuck in a singular industry for your entire career is too boring, and I am certain that if any of my future startups do become successful, it surely won’t be the last.

With Blip, it surely felt different. Things were falling in place; orders were rolling, brands were being onboarded, and infrastructure was being built. Looking back, I honestly don’t think we would have done anything different. I was sure we were the Myntra killer. The next giant of the service economy, the next Zomato. This attitude of becoming the beast is what I carry regardless of the work/job.

Every single time, I am sure I will get this one right. Every single time, I am overly optimistic about things. Every single time, I am overly confident about finishing the line. Every single time, it feels different.